About me.
Profile
I’m Sophie, and I’m a copywriter and content strategist based in Glasgow (but available to work globally, baby!) I’ve worked in-house, at agencies, and as a freelancer, helping brands craft copy that’s clear, engaging, and memorable. I bring strategy and creativity to every project, and I once told a client that I was an 'information gremlin' to assert the fact that I do a lot of research. Think of that what you will, but the point is, I do my due diligence.
Experience
With 10+ years of experience planning and creating content for busy teams, I’ve delivered everything from website launches to high-performing campaigns. I’ve developed tone of voice guidelines, built content strategies, and written copy across digital, print, and social platforms, focusing on clarity, connection, and measurable impact.
Results
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Owned, wrote and refined website content that won recognition at the B2B Marketing Awards 2023, and served as the primary revenue driver (70% of total)
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Crafted messaging that grew brand awareness by 30% and lifted non-brand traffic 18% in competitive B2B markets
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Built scalable HubSpot nurture flows, raising trial-to-sale conversions 20%
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Wrote copy for full website and documentation overhaul for developer/engineer ICPs, making it the primary revenue driver (70%)
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Delivered copy for multi-channel campaigns, contributing to 75–80% of the total sales pipeline
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Created and localised enterprise-focused content for North and South American audiences, supporting 20% year-on-year pipeline growth in those regions
Contact
Email - hello@sophiemcleman.com